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SEO and Content Manager


  • £60000 - £70000 per annum
  • London, Greater London
  • Posted: 08/08/2022
  • Permanent
  • Job Ref: 176SEOCTMG

Job Details

SEO & Content Manager required by a leading global advertising agency in central London to  drive their organic performance  across  multiple  markets.  You will  be  the  principal  owner  of  SEO  across the business, and own and develop a global strategy for driving growth through organic. You will be responsible for  developing and executing a robust content & social strategy to  help scale their SEO and content efforts and engage new audiences to their sites.

This is a full time permanent role, paying circa £60-70k per annum plus benefits. Hybrid working model (office and home based). Interviews asap.

This role reports in to the Head of Marketing, it  be an all-round SEO  with both technical and content  &   social  knowledge,   and  good  experience  working  on  content  and  outreach campaigns.  You  will work alongside and manage  content &  social executives to  create a content strategy that will bring growth and align with business objectives, while helping to shape the brand. This is a superb opportunity to work within a fast-paced business that has exciting growth plans globally.

Duties:

  • Support the Head of Marketing in creating and executing the SEO strategy
  • Carry out regular site audits and analysis across markets to ensure they’re set  up in line with SEO best practice and are  being continually optimised
  • Keep a close eye on all Google updates that impact how Google sees the ranking factors of a website and update the team accordingly
  • Own and develop the technical SEO and on-page optimisation roadmaps ensuring they are  prioritised to deliver the biggest business value
  • Manage and produce regular reporting on keyword performance, ranking and organic traffic and share recommendations on how to enhance organic search visibility and performance
  • Identify new content opportunities using keyword research, competitor analysis etc
  • Work closely with the Business,  Product,  and Technology teams to  identify areas on the website that can drive organic search
  • Manage a content team to execute and expand our content to deliver organic growth, by building  a  high  volume keyword-informed content strategy for  both blog and social
  • Working with the content team, lead on and have overall responsibility for content marketing, including strategic direction, content creation, distribution, social and digital PR
  • Ensure evergreen content development supports the delivery of commercial targets –
  • primarily driving core business KPIs, as  well as  building engagement with the brand
  • Work  closely  with  the  wider marketing  team  (Paid,  SEO,  CRM,  Brand  and Social
  • Executives) to further the reach of our content
  • Deliver a robust  and  forward-thinking  content marketing  strategy  for   our  core audience
  • Ensure content quality whilst communicating  and enforcing deadlines and KPIs to your team

Key Skills:

  • Strong SEO experience (in-house or agency-side)
  • Track record of delivering (and communicating about) business results from SEO
  • investments
  • Excellent organisational skills and the ability to manage multiple simultaneous projects and contributors, websites, planning and implementing successful SEO strategies that led to increased organic visibility
  • Excellent knowledge of technical SEO and how this relates to various teams
  • Experience in international SEO
  • Advanced reporting skills / strong analytical skills
  • Excellent knowledge in Google Analytics, and Search Console
  • Good knowledge of HTML - no coding experience necessary
  • Familiarity with various CMSs,
  • Experience in the use of third-party SEO tools, like Semrush, Ahrefs, Screaming Frog, Majestic, WordPress, Buzzstream, Buzzsumo DataStudio etc
  • Advanced knowledge of standard, current SEO practices and keep up to date with the latest developments in SEO (trends, news, algorithmic updates) that could impact organic performance
  • Ability to identify new opportunities through technical SEO, offsite and onsite SEO
  • Ability to work independently but also as  part of a larger team
  • Superior project management
  • You will be comfortable using an array of market research methods to assist in content creation and ideation
  • You will have experience in running successful link-building campaigns
  • Managerial experience as  you will be managing a team of content executives